First of all, the staff are so friendly and personable! I feel like they are like real family friends at this point! Second, we love the services they provide such as the Mud Puppies self-serve grooming stations, special treat bar, rewards program, and much more! They were so knowledgeable when we were trying to decide on a food for our puppy. Third, their work with rescues is awesome and it shows they really do have a passion for animals! We adopted a kitten from them that they had found and cared for and visit frequently with him. They also have adoption events on the weekends quite frequently as well as supply drives and other fundraisers for the local rescues. Lastly, I really love that the products they choose to sell are high quality and most of the time family-owned or small business. :)